Visa Global Travel Intentions Study 2015

Established in 2006 and regularly updated since, the Visa Travel Intentions Study is one of the most comprehensive survey of its kind that monitors and analyses international travel trends and travel behavior.

The 2015 edition of the study was commissioned by Visa to Millward Brown, a leading global market research & brand consultancy firm. The study was conducted with 13,603 travellers, aged 18 years and above across 25 countries in January and February 2015.

This latest 2015 global update is part of Visa’s continued commitment to helping industry players, including governments, in their pursuit of growth of the global travel and tourism industry. This year’s study provides a better understanding of the trends and changes that are shaping global leisure travel, specifically around these areas.

SHIFTS AND CHANGES: Current and future macro trends in leisure travel
ASIA ON THE RISE: Asia’s appeal to travellers and a focus on the Chinese traveller
A NEW BREED OF TRAVELLER: Changing attitudes and behaviours of leisure travellers
THE SOLO TRAVELLER
TECH SAVVY TRAVELLER
PAYMENT CHOICES OF LEISURE TRAVELLERS
APPENDIX

Watch this video to learn some brief facts from the study

Download the full report in PDF