The Visa advantage

For more than 30 years, Visa has partnered with merchants to deliver reliable, secure, and convenient payment options.  As one of the world's leading payment brands and one of the largest payment systems worldwide, Visa is a powerful tool for attracting new customers and opening doors to stronger sales.

Here’s how you, the merchant, can benefit

Reduce losses from errors and theft
Cashiers do not make errors in counting change when handling card payments.  This is because payment is exact and there is no need for change.  Thieves are more likely to target cash to steal since sales drafts cannot be spent.  Cash may also be lost through refunds and unrecorded sales.

Reduce the time spent on managing cash
Less time is needed to count cash at the beginning and end of the day, and to deposit proceeds at a bank.  When cash is the primary or only way to make a purchase, each sales staff has to count cash, and the entire store needs to monitor.

Receive and deposit your sales faster
Transaction data from sales can be sent automatically to your acquiring bank daily where you can earn interest, unlike cash that is held in a register.

Benefit from larger transactions and higher sales
Visa has received feedback from its merchants indicating that the average value of a transaction made with a payment card is higher than a purchase made with cash.

Merchants can also take advantage of Visa services intended directly for them, such as:

Visa Distribution
This is an outsourcing tool that helps merchants streamline and accelerate their accounts receivable process. With Visa Distribution, merchants collect payments from retailers faster, allowing them to improve cash flow while reducing overhead costs and risk.

Account Information Security (AIS) program
Build trust and confidence with your customers through the AIS program which is designed to protect sensitive account and transaction information throughout the Visa acceptance environment.

Verified by Visa
Visa provides protection for online merchants through Verified by Visa. This service can provide significant savings in fraud-related costs, ensuring that merchants are not liable for fraud resulting from the unauthorized use of Visa cards.

Joint promotional programs
For merchants in areas such as travel and entertainment, Visa works to create joint promotional programs that will help drive up merchant sales while increasing Visa card usage. Cardholder offers are developed and promoted with partners such as major hotel chains, airlines, and car rental companies. In some cases, Visa works with tourist destinations to package special offers that encourage cardholders to visit.