Once in a Lifetime
Visa is carried by millions of football fans across the globe. With its integrated cardholder marketing promotions that get to the very heart of their passion for the game, Visa is committed to enhancing the FIFA World Cup™ experience for football fans. Visa cardholders have exclusive access to tickets for FIFA tournaments via Visa sponsored pre-sale events. For the 2010 FIFA World Cup South Africa™ Visa has created the “Go Football Experience” which provided fans with unique behind-the-scenes access and once-in-a-lifetime experiences which included a pre-match Stadium Tour, pre-match warm-up by the pitch viewing, and a half-time pitch tour.
Tapping the “World’s Favorite Sport”
Visa is one of just six partners in the FIFA World Cup™. The partnership provides Visa with worldwide exclusive access to the FIFA World Cup™ and more than 40 other FIFA competitions. FIFA World Cup™ events can be activated by Visa’s financial institution clients and merchant partners, creating a powerful opportunity for the sponsorship to drive business, achieve maximum exposure and improve brand lift, global reach and local relevance.
These celebrated FIFA competitions create economic benefits for host nations and provide Visa with an opportunity to build business for its financial institution clients and merchant partners. Working together, Visa and FIFA create exclusive and unique programs at FIFA tournaments that drive incremental value to Visa cardholders and clients.
Visa’s FIFA sponsorship includes the rights to the FIFA Confederation’s Cup Brazil 2013 and the 2014 FIFA World Cup Brazil™.